Our Investment Education Journey
From a small Canadian startup to a comprehensive investment education platform, we've been helping people understand financial markets since 2018
2018
2018
The Beginning: A Simple Question
Everything started when our founder couldn't find straightforward investment education that didn't promise overnight riches or use confusing jargon. After watching friends struggle with complex financial advice, we decided to create something different.
Founded in Morinville, Alberta with a focus on practical education
Started with basic investment concept workshops for local community
Developed our first educational modules on risk assessment and diversification
2022
2022
Growing Through Real Feedback
By 2022, we had learned something important: people didn't want another platform promising quick profits. They wanted to understand how markets actually work. We completely rebuilt our approach around practical knowledge rather than flashy promises.
Expanded our curriculum to cover behavioral finance and market psychology
Launched interactive case studies based on real market scenarios
Built partnerships with Canadian financial educators and certified planners
2025
2025
Today: Education That Actually Makes Sense
We've spent seven years figuring out how to explain complex financial concepts without the typical industry nonsense. Our current platform focuses on building genuine understanding rather than chasing market trends or promising unrealistic outcomes.
Comprehensive curriculum covering everything from basic budgeting to advanced portfolio theory
Interactive tools for understanding risk tolerance and investment timeline planning
Regular market analysis sessions that focus on learning rather than predictions
What Comes Next
We're not interested in becoming the biggest financial education platform. We'd rather be the one that actually helps people make informed decisions. Our plans for 2026 include expanding our research on investment psychology and developing more tools for long-term financial planning.
Kellan Pryce
Director of Educational Programs
"The best investment education happens when you can explain complex ideas using everyday examples. That's what we try to do here every day."
